Dynamic Home Page

One way that you can have an ever changing home page is to design five to ten unique pages and then rotate them every month. Take a couple of weeks to design different ideas for your home page. Create random page promotions that include a message that is timeless or that have seasonal images with announcements such as “Holiday Specials”. When you design different features for you home page all at one time you’re forced to look at your marketing strategy for at least one year. This will save you a lot of time since you then won’t have to think about your home page content for about 12 months. A web developer can put your home pages on a rotating script or use an automatic timer. You can then rotate your home pages to highlight a new tip every month or to promote a featured product. The home page of your website is much like the front cover of a magazine.

People want to see a home page that has different photos and content at least every month. You won’t want all of the content of your website to be featured on the home page as this will overwhelm your website visitors. Choosing one or two features to highlight each month is much more effective. The rest of your website content should be well organized within the rest of the pages of your site. When you’re ready to update your home page all you have to do is grab content from other web pages. This way you are not always having to create new content but are reorganizing your current content so that people think it’s new.