Changing your Home Page Too Often

Even though you want your website to be new and dynamic you also don’t want to change it too often. People who surf the Internet take comfort from their favorite websites and want them to be familiar. If you change your home page too often you may confuse people who come to your website on a frequent basis. You also run the risk of compromising your positioning in search engines if you do not maintain some type of consistency on your home page. When you are updating the content on your home page you want to make sure that you do not confuse people.

When you make changes to graphics or content it should not change the way your website looks and feels. Regular visitors to your website should be able to find the same information that they have always found on your home page. In short, the headers and navigation tools on your home page should not ever change. Change content and images with other content and images while maintaining the sites original functionality. Home pages that are consistent lend a feeling of comfort to users. If your customers learn to expect consistency they will also learn to rely on your quality customer service. If you are a small online or home business, gaining your customer’s trust is synonymous to dependability.