Understand What Customers Are Buying

There are various ways that you can find out what customers are buying both from online businesses and from brick and mortar businesses. Once you find out what customers are buying you can focus your website content and articles on what your mainstream customers are looking for. Some of the ways that you can find out what people are buying include:

• Check out the malls. Go to a shopping mall and sit for awhile. Make note of the shopping behaviors of those people who are around you.
• Establish what stores have all the action. Watch to see which stores have the most consumer traffic. Take a look inside to see what is being sold, how it is being sold, how much it is selling for, and how the product is being marketed.
• Take a look at advertising and marketing. Although you may not be selling the same items as those stores in the mall you should still a look at what makes these stores stand out among the rest. How are the products grouped together in the store? How is the product being advertised?
• What you find out from brick and mortar stores can be applied to your online business. Learn what works when it comes to advertising online. Find out what is visually appealing for consumers that makes them want to buy that particular product.
• Check out your local auction portal or sites. For example, Ebay.com. Most of the sites, they publish “What’s Hot?”, “Recently Added”, “Top Viewed”… Surf around. I would say www.ebay.com is my favorite place to study what online shoppers want. Don’t forget to look out for .com.au, .com.uk.,… These would be more location targeting and you’ll be able to hit the correct market.

Do you have yours own secret strategy? Let’s share…