How To Use Google Adwords Keywords

The proper use of your Google Adwords Keywords is essential to successfully running your own pay per click campaign.

Of course there are other factors to consider such as the wording of your advertisement, the effectiveness of your landing page and, not least, the quality and price of the product or service you are offering.

But, even those things pale in significance beside the need to organise your Google Adwords Keywords effectively. By choosing the best keywords and using them in appropriate ad groups you will be able to target the customers you want.

Choose an inappropriate or irrelevant batch of Google Adwords Keywords and your new pay per click campaign is doomed before it even begins.

But, before we look at how to use your list of keywords that list needs to be drawn up. The first step here is to review the content of your website noting down the keywords which best describe each facet of your online business.

An important point to note here is that a keyword can be either singular, a combination of more than one word or a whole phrase. This first group of Google Adwords Keywords then needs to be expanded.

An easy way to do this is to feed each of your current keywords into the Keyword Suggestion Tool on Google’s site.

The tool will provide further suggestions to increase your Google Adwords Keywords list and you will soon see the number of keywords in your list expand and multiply. Quite soon you will have an almost overwhelming list of relevant and not so relevant keywords.

This list then needs to be stripped of all irrelevant words and phrases though take care to retain appropriate words to use in your negative keyword list. Armed with your final list of Google Adwords Keywords you are now ready to begin the process of grouping your keywords into the three categories of ‘Broad’, ‘Phrase’ and ‘Exact’ matches.

Once each category list is fully populated you then need to group your Google Adwords Keywords into adgroups for each pay per click campaign you are running remembering that the success of each campaign will depend on the creative use of different adgroups and advertisements within that campaign.

The bottom line here is that sorting your lists of Google Adwords Keywords into appropriate ad groups is the fundamental factor behind creating a successful pay per click campaign.

Craig Ellyard is an Internet Business Consultant based in the UK. He is also a web designer, copywriter and an acknowledged expert on all things ‘Google’. His website can be found at: http://www.adwords-seminars.com