Don’t Create Irrelevant Web Pages

One of the most serious mistakes that you can make when you are developing the website content for your web pages is to provide your customers with information that has absolutely nothing to do with what you’re selling or advertising on your website.

Customers who use the Internet to buy a product or service, or simply to find out more information about what you’re selling, don’t want to arrive at your website pages only to find you’re not selling what your offering. If customers are searching for stationary (and you include the keyword “stationary” over and over in your website content to push you up into the high rankings of the search engines) they expect to able to read accurate and dependable information on your web pages about this stationary. If you’re not selling or advertising stationary you should avoid using this keyword to pull traffic to your website. Customers who have been tricked will quickly leave your website to find the information that they are looking for elsewhere.

The bottom line is that keyword driven websites don’t always work. These websites may get high traffic, and search engine ranking that they want, however customers won’t linger to find out what they are really selling. This means a missed opportunity to develop a successful relationship with customers.