Permission Based E-mail

One important key to an Strategic Email Marketing is to only focus on permission based mail.  This means that customers need to choose to receive mail from you.  This is known as “opt in”.

You should never rent or buy an e-mail list since this is considered to be spam.  No matter what the owner of the e-mail list will tell you, the majority of the addresses on the list did not opt in to receive e-mail or to have their personal information sold to you.  When you send e-mail to people who don’t want it you’re sending spam.  Spam will give your company image a cheap look and take away any trust that customers have in you.  You want leads that are quality and not quantity and this means building your own e-mail list.  You’ll find that the final results will be tremendous to you and your business.

Email Marketing should be considered an extension of the customer service that you provide.  You want to be able to communicate with your customers at every point in the sales process.  When you give your customers what they ask for, without abusing any permission, you establish the base for a relationship that is founded on respect and leads to long term customer loyalty.