Even though you want your website to be new and dynamic you also don’t want to change it too often. People who surf the Internet take comfort from their favorite websites and want them to be familiar. If you change your home page too often you may confuse people who come to your website on a frequent basis. You also run the risk of compromising your positioning in search engines if you do not maintain some type of consistency on your home page. When you are updating the content on your home page you want to make sure that you do not confuse people.

When you make changes to graphics or content it should not change the way your website looks and feels. Regular visitors to your website should be able to find the same information that they have always found on your home page. In short, the headers and navigation tools on your home page should not ever change. Change content and images with other content and images while maintaining the sites original functionality. Home pages that are consistent lend a feeling of comfort to users. If your customers learn to expect consistency they will also learn to rely on your quality customer service. If you are a small online or home business, gaining your customer’s trust is synonymous to dependability.

One way that you can have an ever changing home page is to design five to ten unique pages and then rotate them every month. Take a couple of weeks to design different ideas for your home page. Create random page promotions that include a message that is timeless or that have seasonal images with announcements such as “Holiday Specials”. When you design different features for you home page all at one time you’re forced to look at your marketing strategy for at least one year. This will save you a lot of time since you then won’t have to think about your home page content for about 12 months. A web developer can put your home pages on a rotating script or use an automatic timer. You can then rotate your home pages to highlight a new tip every month or to promote a featured product. The home page of your website is much like the front cover of a magazine.

People want to see a home page that has different photos and content at least every month. You won’t want all of the content of your website to be featured on the home page as this will overwhelm your website visitors. Choosing one or two features to highlight each month is much more effective. The rest of your website content should be well organized within the rest of the pages of your site. When you’re ready to update your home page all you have to do is grab content from other web pages. This way you are not always having to create new content but are reorganizing your current content so that people think it’s new.

Even if you are not selling a product or service that is for a specific target audience, you need to have a website that is personalized. For example, even though Amazon sells products that appeal to all target audiences they have still managed to create a personalized website that fits every customer. This is the goal of personalization technology.

Try to limit the number of products or services that you are offering to your customers. “Information overload” is one of the biggest problems on the Internet. If you give your customers too many choices they will have a hard time to make a smart decision. The key to avoid information overload is organization as well as making sure that products and services are directed towards your customers.

Do not make the mistake of thinking that a strategic Internet Marketing stop when you generate a sale. Your current clients are the ideal way for you to reach new customers. You want to get leads from your customers by using marketing concepts such as “Tell A Friend” function, script or email.

One mistake that many small online business or home business make is to focus only on self-promotion. The bottom line is that customers do not care about you. They only care about what it is that you are selling and what you can do for them. They often called this as “What it is in for me?” When someone visits your website you have about ten seconds to get their attention before they move on to next website. That means that you have ten seconds to tell this person, your potential customer why it is that they need you. The home page of your website should tell people why your service or product is just right for them.

Your home page should include information about your company and/or have a personal bio about who you are. Best example would be this site, a nice navigation on top links you to “About Me” page.

If you are not sure about whether your website is reaching the right people, ask them. If you provide something value to people who visit your website they will give you their information. Best example would be:

• Free ebook guides
• Free contest
• Free coupons
• Free products
• Free secrets

Make sure that you let them know they can trust you by including a privacy policy (refer my contact me page) on your website that states you will never share any personal information they provide with anyone else. Stick to your policy and never sell the information your customers provide you with. Otherwise you will lose and abuse their trust, worst is they will never come back to you again!

Once you know the demographics of your customers you will know how to spend your marketing budget. You can focus your online promotions using targeted marketing strategy. Even though you may end up with fewer people visiting your website, targeted and strategic Internet marketing is the way to go.

I hope this will help you to be successful in developing your own strategic Internet marketing. Cheers.