Developing a design for your business that augments your image and reinforces your web presence is significant to the success of your online business. Your objective is to create a design for your company that you can use across the board: advertising, branding, e-commerce, and web distinction.

The ending result of the design procedure is the level transition between all facets of your company exposure to your customers. You want a design that is outstanding and recognizable, and that suggests confidence and reliance from your customers.

There are a few strategies that you need to build up in order to accomplish a successful design, design strategy and the design itself. Design strategies include:

• Logo and company identity - Devise a company logo that is introspective of the image you want to portray to your customers.
• Web design - Develop a web design that is revealing, simple to navigate, and impressive to visitors.
• Successful e-commerce - Create an encouraging and easy e-commerce experience for your customers.
• Simple Design - Create a design that is uncomplicated and crisp for ease of recognition.
• Bold - Your design should be daring and clear-cut about the statement you want to make yet simple enough to lure customers to involve themselves in your web pages.
• Interactive - The design of your company should be completely interactive linking the visual communication with your customers and your web presence.

The development of your website design is one of the most essential phases of your tactics to establish your position in the market. Without a strong and constructive design you fail to reach the customers necessary for your achievements. The development phase consists of several phases that include:

• Final review of website design
• Branding
• Development of specific business divisions, such as e-commerce and website.
• Testing
• Taking your website live

There are specific partitions that need to be developed before your web existence and business strategy is ready to go live on the Internet. Once these partitions have been developed your company is ready to reach your customers and secure your position among your competition. Partitions that need to be developed require unique techniques.

Website development

Develop a web presence that is based on your business branding and design. The combination of all three elements will reinforce your online business strength: branding, design, and website development.

E-commerce development

A constructive and easy e-commerce experience is significant for capturing the confidence and self-assurance of your customers. This includes all aspects of e-commerce: product database, product display, security, and shopping cart.

Marketing strategy

The advancement phase is the prelude to your marketing strategy. Marketing requires a strong and solid development phase from which to have a triumphant launch.

The development phase of your business strategy should be as meticulous as possible before you go live with your website. The more safe and sound the multiple divisions of your company existence are the more success you’ll maintain.

After many months of procrastination, I finally got around to adding a hover ad to my website. A hover ad is a type of pop-up ad that appears in your browser window from the side or top of the screen, or may just slowly float in front of the page you’re viewing, or may suddenly pop in and bounce up and down for a bit. What differentiates a hover ad from traditional pop-up ads is that it’s not blockable by pop-up blockers built into web browsers.

The hover ad is incredibly effective because it brings your primary call to action to visitor’s attention right away and asks that they respond to that call to action. Consequently, you’ll experience a great increase in the number of signups to your list as a result of using this technology. In the time I’ve been using a hover ad, my opt-in rates have doubled over using the traditional opt-in form embedded on my site.

There are a number of software/services offering the hover ad popup technology. I use the one that is included as a part of my service with my email broadcast provider, aWeber.com.

Here are 11 features of a hover-ad that will help you double (or perhaps triple or quadruple) the opt-ins to your website:

1. Descriptive page title. Let you visitor know what they will be receiving by creating a descriptive page title.

2. Close window option. If you don’t offer your visitor the option to close the hover ad, you risk annoying them, which may result in a hasty exit from your website.

3. Graphic image. Pictures are worth a thousand words. Embed a graphic image of what you’re offering so that your visitor can “see” what they’re getting.

4. Compelling headline. Headlines make visitors take action. Provide a compelling benefit or result to your visitor that makes them think, “I’ve got to get that!”

5. Description of offer. Visitors are leery of giving out their email addresses. Provide a concise description what they’re receiving that makes them believe it’s worth their time to part with their name and email address.
Read more »

One last thing to remember when you’re trying to spread information about your company is the effectiveness of a memorable domain name. When people easily find your website you’ll want to make sure that your home page content is dynamic so they keep returning. You want to pick a domain name that is:

1. easy to remember
2. easy to spell
3. relates to what you’re selling

You might ask: “Henree, you kick start Mr Henree Dot Com with your own nick name (I call it my commercial name ), is there any catch behind?” In fact, Read more »

Once you have mastered the technique of updating your home page, while at the same time keeping the core content the same, you will be well on your way to recognizing the benefits of a flexible home page. A flexible home page lets you test your offline marketing efforts. Before you spend money on a magazine or newspaper ad you can test it out on your website. You will be able to see how people react to the ad.

Your home page will let you determine which featured products attract the most interest. You can also determine which graphics generate the most attraction. You will need web tracking software to get this type of information. Tracking software lets you obtain marketing data that is detailed and precise. You will be able to see which graphics people have clicked on as well as what web page they were on just before they left your website.