It takes time to build an email list but once you do you’ll have the names of people who are genuinely interested in what you are selling.  The one thing you need to remember is not to abuse a person’s trust once they give you their private information and email address.  Let your customers know that you value their trust and will respect their privacy.  You can do this through a privacy policy on your website where you promise not to sell information to other businesses or vendors.  You can go so far as to let your customers know what you will be emailing them and how often they can expect it.  Always provide people with the option to remove themselves from your email list.  This promotes customer confidence.

If you take part in joint promotion (we call it JV - Joint Venture in Internet Marketing) and/or co-branding with another online company make sure that you don’t trade e-mail lists.  What you can do is include information about that company in the newsletter you send to your customers.  All e-mail should come only from you.  You’ll lose your customer’s trust if they think you’ve sold their personal information to another business.  And this means that they will disregard any future communication with you and your business.

To get people to join your email list Read more »

One important key to an Strategic Email Marketing is to only focus on permission based mail.  This means that customers need to choose to receive mail from you.  This is known as “opt in”.

You should never rent or buy an e-mail list since this is considered to be spam.  No matter what the owner of the e-mail list will tell you, the majority of the addresses on the list did not opt in to receive e-mail or to have their personal information sold to you.  When you send e-mail to people who don’t want it you’re sending spam.  Spam will give your company image a cheap look and take away any trust that customers have in you.  You want leads that are quality and not quantity and this means building your own e-mail list.  You’ll find that the final results will be tremendous to you and your business.
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As the Internet has grown, E-mail marketing has become one of the most efficient and cost effective tools to develop a Strategic Internet Marketing. E-mail marketing drastically affects businesses whether they are B2B or B2C (business to business/business to consumer). Marketing through e-mail increases your brand loyalty and increases your customer service through the eyes of your customers. When permission based(NOT SPAM) e-mail marketing is done right it can be more effective than any other type of internet marketing strategy. The thing to keep in mind is that no one single component of Strategic Internet Marketing can stand on its own. For instance, an e-mail newsletter needs to have a great website to back it up as well as interest in your business to build your e-mail list in the first place.

The number ONE activity online is e-mail. This is why e-mail can be used as a great Strategic Internet Marketing tool. Many Internet users say that they would rather get marketing messages in their e-mail than be bothered by sales phone calls at home. Do you? (I’m talking about quality email, not SPAM mail.)

In this couple of days, Read more »