These days, more people than ever are using the Internet to research a product before they buy. As well, most Internet users are becoming more serious about the amount of time that they spend online. Studies show that users are spending less time on the web and that the time they do spend surfing is focused and deliberate. Many users bookmark their favorite websites so that they can access information fast and easily. When people want a solution to a certain problem, such as a health issue or taking a vacation, they often look online for the answers. This is why it’s important for you to put your product or service right in front of them whenever you can.

Hence, John Jantsch suggests “Let Your Customers Build Your Business“. This kind of testing could be applied to many aspect of a small business but he is going to name this term as “Build a Biz” for this approach. One of the example he mentioned was watch over your customer’s shoulder as they surf around by using a website. Besides, it’s important to collect your customer’s feedback to develop even better product and services.

The placement and timing of ads on the Internet has become so important to develop a strategic internet marketing that some companies, such as Yahoo, are selling advertisements in “day-part”. Day-part is something that has always been done in television advertising. Day-part marketing works like this – specifying at which time of the day certain ads are viewed so that you can effectively target your customers.

Pinpoint marketing is the process of sending the right message at the right time so that it produces actual results. For example, if you are at a ball game and are eating a bag of popcorn. Just when you take a handful of popcorn the Coca-Cola logo appears on the big screen. The next you thing you know you are looking for the first vendor who can sell you a can of Coke. However, if an advertisement for a new car appears on the big screen while you are watching the game and eating popcorn, you are less likely to be interested since it’s not something you are looking for at that moment.

Interruptive marketing isn’t really targeted because it’s not something that you are actively looking for. People who use the Internet are usually looking for a solution to a problem. When you put your product in front of them at the right time you have reached a potential customer.

One of the best ways to get leads on the Internet is by getting a product mention or a free link on another website. Effective and Strategic Internet Marketing is all about putting your product or service in front of potential customers at the exact time that they are looking for it. This technique is known as “pinpoint marketing”.

Pinpoint marketing is much different than advertising on radio or television, which are known as “interruptive marketing” techniques. Interruptive marketing costs a lot more than pinpoint marketing and is less effective for the simple reason that you’re attempting to put your product out there in front of everybody instead of pinpointing those potential customers who want to find out more about you and your business.

I will cover more on this issue in the coming days. Stay alert.

One mistake that many online businesses make is using banner ads to reach the greatest amount of people. Your focus when it comes to banner ads is to reach the right type of people for the product or service that you are selling. One thing to keep in mind is that, if you have a limited budget, you should avoid buying banner ads altogether. If you have a big budget, banner ads can be great for branding your company. You will be able to negotiate contracts that are long term with affiliated websites in your are of online or home business. However, the results of click-through marketing are usually low and this makes banner ads the least cost effective of all online business technique.

If you decide that you want to purchase banner ads you should focus on buying them on web pages that are very targeted. Ads are cheaper the more targeted to a web page is. And the cheaper the ad the more cost effective your banner ads will be. Google Adsense and Google Adwords would be the best example. Click here to read more about How to Use Google Adwords Keywords.

Another way that you can target the placement of your banner ads is to embed them in web page content. Before you purchase a banner ad find out what content the website administrators will be including on their web page that may be related to your online business. If the website uses a keyword search tool ask that your banner ads appear when key words that are linked to your product or service are typed into the search engine by visitors to the website.

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