Pinpoint Marketing & Interruptive Marketing
Pinpoint marketing is the process of sending the right message at the right time so that it produces actual results. For example, if you are at a ball game and are eating a bag of popcorn. Just when you take a handful of popcorn the Coca-Cola logo appears on the big screen. The next you thing you know you are looking for the first vendor who can sell you a can of Coke. However, if an advertisement for a new car appears on the big screen while you are watching the game and eating popcorn, you are less likely to be interested since it’s not something you are looking for at that moment.
Interruptive marketing isn’t really targeted because it’s not something that you are actively looking for. People who use the Internet are usually looking for a solution to a problem. When you put your product in front of them at the right time you have reached a potential customer.
Tag:Free Advertising, internet marketing, interruptive marketing, marketing, pinpoint marketing
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[…] Pinpoint marketing is much different than advertising on radio or television, which are known as “interruptive marketing” techniques. Interruptive marketing costs a lot more than pinpoint marketing and is less effective for the simple reason that you’re attempting to put your product out there in front of everybody instead of pinpointing those potential customers who want to find out more about you and your business. […]
[…] Pinpoint marketing is much different than advertising on radio or television, which are known as “interruptive marketing” techniques. Interruptive marketing costs a lot more than pinpoint marketing and is less effective for the simple reason that you’re attempting to put your product out there in front of everybody instead of pinpointing those potential customers who want to find out more about you and your business. […]