Embedded Marketing Messages

These days, more people than ever are using the Internet to research a product before they buy. As well, most Internet users are becoming more serious about the amount of time that they spend online. Studies show that users are spending less time on the web and that the time they do spend surfing is focused and deliberate. Many users bookmark their favorite websites so that they can access information fast and easily. When people want a solution to a certain problem, such as a health issue or taking a vacation, they often look online for the answers. This is why it’s important for you to put your product or service right in front of them whenever you can.

Hence, John Jantsch suggests “Let Your Customers Build Your Business“. This kind of testing could be applied to many aspect of a small business but he is going to name this term as “Build a Biz” for this approach. One of the example he mentioned was watch over your customer’s shoulder as they surf around by using a website. Besides, it’s important to collect your customer’s feedback to develop even better product and services.